Uli Hoeneß once again gave the direction. The long-time patriarch of FC Bayern set the right tone with a warm hug to coach Thomas Tuchel, and sure enough: an extremely harmonious “celebration conference” followed.
The leading German company presented itself as a closed family and, true to its motto “Mia san mia”, mocked its numerous opponents with record numbers and a bit of self-congratulation.
The record German champions, said president Herbert Hainer a few hours after the next gala of the goal-scoring phenomenon Harry Kane, are “where FC Bayern belongs: at the top. Sportingly, economically and socially!”
Jan-Christian Dreesen in his first speech as CEO shouted to the 1,780 members present in the Rudi Sedlmayer room: “Is that enough for us? Not at all!”
Bayern aims for Wembley Stadium
The CEO exuberantly declared “our big goal”: “The Championship – and of course London. We are fighting with all our might to get back to Wembley Stadium!” Then in the Champions League final, in the living room of English captain Harry Kane, who Dreesen hailed as a “sporting star and gentleman” who “fits perfectly with the DNA of FC Bayern”.
Plus, Kane is a real cash cow. In the first weekend alone after his signing, 20,000 (!) T-shirts with his name were sold, as reported by CFO Michael Diederich.
This item did not yet figure in his proud balance sheet for the 2022/23 season, but there were dream numbers “that every Bundesliga team and many top international clubs envy us”, as Hainer enthused.
FC Bayern increases record sales by more than 100 million euros
Previous record sales in 2019 were increased by more than 100 million euros to 854.2 million, and profit after tax was 35.7 million euros. An incredible amount of 536 million euros now lies in the legendary fixed-term deposit account. Diederich sees Bayern as a “lighthouse for the entire world of football”.
The total personnel expenses, i.e. the expenses for all employees and employees of FC Bayern München AG – mainly the players – amount to a whopping 385.6 million euros.
Dreesen attacks experts and financial clubs
None of the managers raised the issue of the possible appointment of Max Eberl as the new sporting director, which could be decided at the supervisory board meeting on Monday.
They would rather bask in their recent success against rivals Dortmund or take it on against their many opponents. Dreesen complained about clubs “where the money seems to be slipping away”, Hainer attacked “these experts” who “understand a real counter-current”, like coach Tuchel the other day.
He appeared in good spirits with stars Jamal Musiala, Matthijs de Ligt and Raphael Guerreiro and was greeted with warm applause from fans.
Hainer: “We have big plans”
“I love every second here,” he said and also dared to take a sneaky look at his predecessor Robert Lewandowski’s “everlasting” Bundesliga record.
Of course, the incredible record of 41 goals is “still a little bit away”, admitted Kane, who after his brace scored 17 goals: “But when we get to April and towards the end of the season, then it’s definitely something that I’m trying to reach out.”
Kane surpasses last year’s goalscoring record
No one in the Bayern family doubts that Kane has what it takes.
The 30-year-old has already scored more goals than shooting kings Niclas Füllkrug and Christopher Nkunku last season – in just eleven games! In over 60 years of the Bundesliga, no one before him has managed to achieve a similar result, not even Lewandowski.