Fynn Kliemann in style criticism: the eternal moderator of Kika

The synonym “YouTuber” has truly lost all coolness. A few years ago the name still indicated it totally digital native to recognize and name trends before anyone else, the term is now synonymous with a certain type of young people who get bogged down in social criticism, gaming, the climate movement, unboxing and chatter, rarely leave home, but are nevertheless constantly present in the media.

Of course Fynn Kliemann also has a YouTube channel and that’s how he became famous. But he is also a musician, artist, entrepreneur and amusement park manager.

The man in his mid-thirties, who is otherwise synonymous with fun ideas like his “Kliemannsland Project”, a sort of hippie village for start-up kids, was described as an entrepreneur. That is, when it became known that Kliemann and his business partner had marketed the anti-coronavirus masks as fairly produced, but that they had been manufactured under sweatshop conditions in Asia. Defective masks were also donated to a refugee camp, of which moderator Jan Böhmermann accused the entrepreneur Kliemann and his partner in the program “ZDF Magazin Royale”.

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The prosecutor’s investigation into fraud and unfair competition was dropped; Kliemann had agreed to pay a total of 20,000 euros to four non-profit organizations. His clean image has long suffered considerable damage.

Known wearer of hoodies

This happened in March of this year, after which there was silence around the native of Lower Saxony. Now the infamous sweatshirt wearer is back and trying to make a comeback with the six-part YouTube series “Road to Bruno – Everything Can Be a Playground.” Bruno, after whom the documentary is named, is an 80-year-old man who 50 years ago began building a theme park by hand in the middle of a poplar forest in northern Italy. Today “Ai Pioppi” has more than 40 attractions.

Entrepreneur and cuddler Fynn KliemannPicture Alliance/dpa

Of course it is mainly about Fynn Kliemann himself, of course, he wants to use the journey to come to terms with his past and as a viewer you ask yourself, above all, why? Why does someone find themselves so interesting that they think you want to follow them in self-discovery? Why can’t a Fynn Kliemann eventually abandon his public career and do something else? For example, become a hoodie salesman?

There is something immature, annoyingly self-centered in the forced return to the spotlight. And that’s exactly how Kliemann is dressed; The 35-year-old always looks like a clear refusal to grow up: oversized sweatshirts, the inevitable knitted hat, baggy trousers, Vans on his feet, sneakers for everyone who has at least seen a skateboard in their life.

In one of his latest clips on Instagram, Kliemann drives around the courtyard of his “Kliemannsland” aboard a small pink jeep; cars will be able to be tested on site from 18 November. The whole thing has the character of an amusement park for men who never want to grow up; Kliemann laughs, the little pink jeep rattles in the yard and everything seems as if one is trying to forget the rest of the world and its suffering, a Neverland ranch in Lower Saxony. It’s funny, but also terribly silly.

Hoodie and knitted hat, the uniform for all men who never want to grow up.

Hoodie and knitted hat, the uniform for all men who never want to grow up.dpa

What’s remarkable about Fynn Kliemann is not his sloppy, unkempt clothing style, but the fact that behind the beanies, hoodies and Hawaiian shirts buttoned up to the neck lies a very enterprising entrepreneur. Well, if his influencer career isn’t working out anymore, Kliemann can always try to become Kika’s “Checker Flynn” host. He already wears clothes for the target audience aged 5 to 12.

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