GTA 6 casts its shadows: the first trailer will be released in a few weeks. While everyone is worried about the success of the game, the CEO of publisher Take Two is obviously also worried about money
The man comes up with an exciting formula for how the value of a game is actually measured. By comparison, the pricing of the vast majority of games has so far been extremely conservative and lower than it might actually be.
Here’s what it is: GTA 6 is undoubtedly the most anticipated game of the decade. Exactly when and how this will happen is not yet clear. But at least now we know that the first trailer will be revealed in early December.
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GTA 6 will probably be worth a lot more than we pay for it, but how can you calculate it?
Until then, Take Two CEO Strauss-Zelnick will talk about money: The rather unpopular debate about how much a game should or should cost is obviously a concern for executives too. The head of the GTA 6 publisher is of this opinion The vast majority of games currently cost too little.
Or, better said: that paid less than they are actually worth. But in some cases it was actually thought out and planned that way. Most importantly, the statement naturally raises follow-up questions:
How do you calculate the exact value of a game? Strauss-Zelnick has the following idea:
“When it comes to valuing any entertainment property, the algorithm is essentially the value of the expected entertainment usage. That is, the hourly value multiplied by the number of expected hours plus the final value the customer feels when owning the title when the title is actually owned and not, for example, rented or underwritten.
And you can see it happen in every type of entertainment. If we take this as a basis, our prices are still very, very low because we provide many hours of work. The value of employment is very high.
So I believe the industry as a whole offers excellent value for money for consumers. This does not necessarily mean that the industry has the power to set prices or that it wants to have such power. In any case: a very good and valuable offer is made here.”
The time value formula
Basically, when we buy a game, we automatically place a higher value on it than if we only play it as part of a subscription. Added to this is the time we dedicated to it. The more time that passes, the more valuable the game is.
Of course there is also the quality of the game, but this is obvious: bad games don’t last that long. Titles like GTA 5 or RDR 2, with their huge worlds, tend to keep us interested for a long time and are therefore to be considered valuable.
Take Two’s strategy: If you are now worried that GTA 6 will become significantly more expensive, we can give the green light. The standard edition is unlikely to cost more than other comparable titles. On the one hand, publishers do not have this power, as Strauss-Zelnick says. But on the other hand, this is also part of the plan of the publisher Take Two:
“Our strategy here is to offer much more value than we ask of consumers. There have been very few price increases at this store. The price increase to $70, for example, was the first increase in many years after many generations. So, again, I think we offer great value to consumers.”
When will GTA 6 arrive? It will probably take quite some time. So far we only have confirmation that the title is in development. An official announcement, including a trailer, will arrive later this year. But a release could only happen in 2025 or even later, probably at the end of 2024 at the earliest.
What do you think of Take Two CEO Strauss Zelnick’s calculation on the value of video games? How much would you be willing to pay for your favorite game, how much is it really worth to you?