“There are no words to express the pain”

“There are no words to express the pain”

Passed away completely unexpectedly: Davide Renne

The world of Italian fashion mourns the passing of Davide Renne. The designer, who succeeded Jeremy Scott as creative director of Moschino last November 1, has died unexpectedly. Moschino owner Massimo Ferretti struggles to find the words. Former Gucci creative director Alessandro Michele, who worked with Renne for eight years, remembers his friend with an emotional post.

It’s a shock for the world of Italian fashion. Davide Renne, appointed creative director of Moschino in mid-October, has died. The designer, born in Follonica, Tuscany, in 1977, closed his eyes forever in Milan last November 10th.

“There are no words to express the pain we feel in this dramatic moment,” said Massimo Ferretti, president of the Aeffe Group, owner of Moschino. “Davide had arrived with us a few days ago. A sudden illness took him away from us. We still can’t believe what happened”.

Store to watch: Moschino with a new concept in London

The death came as a complete surprise to everyone. The designer joined Moschino on November 1, succeeding Jeremy Scott, who left after a decade. Renne was due to make his debut at Milan Fashion Week in February with the autumn/winter 2024/25 collection.

The owner of Moschino had high expectations for the staff. The president of Aeffe Ferretti spoke of an “ambitious project” in a “climate of enthusiasm and optimism for the future”. “Even though Davide was only with us for a very short time, he was able to immediately make himself known and respected,” said Ferretti. “We now have a responsibility to carry forward what he intended with imagination and creativity.”

When he took office, Renne referenced the fashion brand’s founder, Franco Moschino. Renne had said that he had given his studio the nickname “game room”: “This phrase resonates deeply with me. What fashion and therefore the Maison Moschino can achieve with its enormous power should be achieved with playfulness, do it with joy. With a desire to discover and experiment. We will have fun.”

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The designer had a poetic streak. In his inaugural message he spoke of being born on the “Tyrrhenian Sea”. It is a “magical” part of the Mediterranean if you follow Greek mythology, Renne writes: “The four winds of Aiolos were at home among its rocky walls.” Aiolos is the Greek god of wind.

Renne was well known and appreciated in the Italian creative scene. She graduated from the Polimoda fashion school in Florence and gained experience with Alessandro Dell’Acqua. She worked for Gucci for about two decades, where she helped design the women’s clothing collections. Most recently, you were Head Designer of Womenswear at the mega-brand owned by the Kering group.

Former Gucci creative director Alessandro Michele described Renne, with whom he worked for eight years at Gucci, as his “dear friend” and “inseparable brother” in an Instagram post. “What an amazing and unforgettable trip we had!” Michele wrote on the social network. “How much laughter and unbridled joy we shared with each other! How many unrealistic dreams we pursued! And how we held each other, our hearts pounding.”

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Michele writes that Renne was one of the “most talented designers” he had ever met: “You were an irreplaceable part of my little, rickety family. It was our family that we had built with all the love in the world. (.. . ) I really wish I could hug you and tell you once again that everything is fine.”

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